King Koil Mattress Guaranteed Irish Forest

First Guaranteed Irish Forest of native trees is secured with the support from King Koil™

King Koil™ mattress company is a proud member of Guaranteed Irish, and is delighted to support the planting of the first Guaranteed Irish Forest.
This project will establish a 12-hectare haven of native Irish trees near the picturesque village of Inistioge, Co. Kilkenny, embodying a shared commitment to biodiversity, climate action, and the enrichment of local communities.

The inaugural tree planting event will feature saplings of iconic Irish native species such as Oak, Birch, and Holly. This initiative is part of Guaranteed Irish wider commitment to encourage climate action engagement and increase biodiversity. Once mature, the forest will be open to local communities to enjoy as an additional green space, benefiting both mental and physical health.

These efforts align with national goals to increase forest cover in Ireland, where only 11% of the land is forested compared to the European average of 33.5%. Guaranteed Irish membership shows commitment from businesses based in Ireland to provide quality jobs, while supporting the local community

Planting native trees in Inistioge, Co. Kilkenny.
Conor Stapleton, King Koil (right hand side) with the Guaranteed Irish Forest founders at Inistioge, Co. Kilkenny

Why Native Irish Trees?

Native trees like Oak, Birch, and Holly are vital to Ireland’s ecosystem. Oaks alone can support over 2,300 species, including birds, insects, and fungi. Holly provides food and shelter for birds during the winter, while Birch improves soil health and absorbs carbon dioxide, helping combat climate change and enabling other species to thrive. Planting native trees not only restores Ireland’s natural woodlands but also contributes to carbon sequestration, improves soil quality, and enhances local air and water systems.

King Koil’s Commitment to Sustainability

King Koil™ is Ireland’s best known mattress brand and employs over 250 people in its Dublin and Kildare plants. The brand is committed to improving the sustainability of it’s mattress products and to the reduction of carbon emitted by operations. King Koil™ manufactures 100% of it’s Foam, Fibre and Finished mattresses in Ireland. Fibre is 70% recycled, Rebond foam is 99% recycled, all timber used is sourced sustainably, all production waste is streamed to maximise recycling with “zero waste to landfill”. King Koil™ mattress
components are also CertiPUR™ accredited as safe and free from harmful chemicals.

King Koil™ offices and plants have been converted from traditional to LED lighting to reduce energy consumption, with EV charging points installed to make Electric vehicles an easier choice for staff. “King Koil™ see’s a future where handmade Irish mattresses provide high quality local employment, with benefits for our local community, made in a sustainable way.

We are delighted to support the Guaranteed Irish Forest as a founding member, to help improve native biodiversity and improve climate engagement for the benefit of future generations”. Conor Stapleton, King Koil.

Clemence Jamet, Sustainability Manager at Guaranteed Irish, expressed her excitement about the project, stating:

“Guaranteed Irish is thrilled to mark this important milestone today in our dedication to Ireland’s communities and their local environment. Along with the support of our participating
Guaranteed Irish members, we are proud to establish this legacy project. The Guaranteed Irish Forest is one initiative within our sustainability strategy that encourages our members to support biodiversity and climate action, benefitting our environment and creating social impact in our local communities.”

Guaranteed Irish invites its members and the wider public to join in celebrating this milestone initiative that underscores the importance of collaboration in building a sustainable future for Ireland.